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We are very much a specialist niche business. One of our sister companies under which we work is also a regulated independent financial adviser. What we essentially do is we develop strategies for inheritance tax planning. We deal with the legal sides so you don’t need to visit lawyers, we deal with the regulated side under a separate company and I am an independent financial adviser. We also deal with the tax side and we introduce clients to specialist tax lawyers for things like family investment companies. We pride ourselves on the fact that no matter what the size of a person’s inheritance tax liability is, we can bring it down to zero. Our services are across the board but only related to inheritance tax. We do not take on clients for any other reason aside from the inheritance tax liability. It doesn’t matter if our clients are 40-year-old or 80 – if they have an inheritance tax problem, we work with them.

Because we only deal with high-net-worth clients, the number of wealthy clients we have is much higher than in an average advisory firm and therefore we have much more insight into those types of clients. This enables us to efficiently help them with managing their financial planning in the long term.

We have a higher level of staffing, too. Because we deal with high-net-worth clients, people’s expectations are generally higher at that level of wealth and their affairs are more complicated. This is the reason why we have more staff per number of clients to make sure they get the best level of service.

Last, but not least, and concerning mostly new potential clients – we charge a very small initial fee and, once we have delivered the advice, our clients are entitled to unlimited number of ongoing meetings until they have understood the advice given and feel comfortable that all their financial needs are met. The point of it is to take the pressure off our clients so they understand everything before they do anything – they don’t feel under pressure to act quickly because their adviser is charging them £300 per hour and every phone call and letter costs additional fees. We have a set low fee and for that we fully advise our clients. Why do we do it? Eight out of ten clients proceed is the honest answer. Once people have gone through their meetings, they see that the advice we give them is good, the fees are very competitive and they feel comfortable in their knowledge and understanding.